Digital Marketing
Digital Marketing Essentials
Turn your ideas into campaigns that connect.
4 weeksCourse duration
PracticalLearning approach
4 modulesCourse outline
THE BIG PICTURE
Build a new capability.
Discover how to plan content, reach an audience and understand what your marketing results mean.
YOUR LEARNING JOURNEY
What you’ll explore
Take a closer look at the course outline.
01Know your audience
Build a practical audience and channel plan.
02Content and social media
Create a consistent, useful content calendar.
03Search and campaigns
Explore search basics and campaign planning.
04Measure and improve
Read campaign results and decide what to change.
A CONFIDENT FIRST STEP
Before you begin
Tell us about your experience and what you’d like to achieve. Before enrolling, confirm these details with admissions:
- Entry requirements and any equipment you’ll need
- Next intake, class timetable and delivery format
- Final fees, included materials and payment arrangements
- Certificate details and completion requirements
PLAN YOUR NEXT STEP
Upcoming intakes
Sample November 2026 intake
Sample intake · Preview dates only
02 Nov 2026 · Sample schedule · Mon, Wed, Fri · 17:00–19:00 EAT
Online · Application deadline 26 Oct 2026
20 seats available · Admission confirmed separatelyApply to this intake →